An epic new problem-solving framework

iGROW model

iGROW is an epic new framework for solving problems.

The GROW model is a simple method for goal setting and problem solving, first developed and used extensively in corporate coaching in the late 1980s and 1990s.

I first learned the model as part of my Personal Performance Coaching certification, with the UK Coaching Academy in London - and it radically changed the way I coach - and lead teams through problems.

I now use this model everyday, with both Agile Teams, and Agile Leaders, as part of the reflection and learning process.

Problem-solving has always been an important survival skill, and with the fast-paced changing environment we now live in, it’s quickly becoming our most valuable asset.


Issue (problem)

  • What is an issue or problem that you would like to change?

You don’t need to know how to change it yet, just pick something that it is a problem right now.


The key to solving a problem, is a well formed goal - and understanding the motivation to take action.

  • If this problem was solved, what would that look like?

  • How would you know, you’d solved the problem?

  • What would be happening, how would you be feeling?

  • What difference would this make on your life?


Unpacking a solid reality can lead to some great insight and raised awareness around the situation.

  • Where are you now?

  • What have you done so far?

  • What obstacles are you facing?

  • What strengths have you have used in the past that could help you now?

  • What resources do you have to help you?

  • What will be the impact of things staying the same?

  • Think of a time when you’ve solved a similar problem. What did you learn?


The options phase is a great opportunity to be creative. Encourage capturing all the 'obvious' options and then dig deep and enjoy exploring some of the wilder ones too.

  • What are some ideas you have come up with to solve this problem? What else?

  • If you secretly knew the answer to solving this, what would it be?

  • What would you do if wasn't an issue? E.g. money

  • What if time wasn't an issue, what could you do?

Way Forward

It's vital that you firm everything up with your client. What/When/How will they be taking their actions forward. Get the specifics. Get commitment. Encourage responsibility within your client.

  • Which option feels right for you?

  • What is the most important action you can take?

  • When will you do this?

  • On a scale of 1-10, how committed are you to taking these actions?

  • What could stop you from taking these actions?